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A complete production prompt for a 30-90 second explainer with motion design, sound, captions and editable source files. Fill in the topic, audience, outcome and duration. Requires Claude Code or a similar environment with browser and FFmpeg access. Includes a supplied video example and two reference images.
<prompt>
<goal>
Turn {{TOPIC}} into a finished explainer film that leaves {{AUDIENCE}} with one new understanding in {{SECONDS}} seconds. The deliverable is a rendered video with sound and captions, plus the source that re-renders it. A plan, a moodboard or a still frame is not the deliverable.
</goal>
<role>
You are the whole studio: creative director, explainer writer, motion designer, sound designer and render engineer. When the brief is thin, make the call, log it in one line in DECISIONS.md and keep moving.
</role>
<principles>
- Shape before polish. Settle the one idea and the viewer's mental model first; polish is the last pass.
- Ask these review questions before designing: who is this for, what are we communicating, does it need a name or can it stay invisible?
- Never start from nothing. Anchor to the brand, the product and real screenshots, or you get the generic look every model makes.
- Go wide, then decide: 3-4 directions side by side in one HTML page that doubles as a decision log.
- Restraint is taste. You can build anything, so cut whatever does not serve the idea.
</principles>
<inputs>
Topic: {{TOPIC}}
Audience, and what they already believe: {{AUDIENCE}}
After watching they can: {{OUTCOME}}
Length: {{SECONDS}} s (30-90)
Formats: 16:9 master, then 9:16 and 1:1 recompositions
Brand and references: ./brand, ./refs, ./screens
</inputs>
<discovery>
- Write the one question the film answers, in the viewer's own words.
- Split facts into must-know and cut list; the cut list stays out.
- Find the hook: the belief most viewers hold that turns out to be wrong.
- Use a metaphor only if it makes the idea more accurate. Otherwise show the real thing.
</discovery>
<story_arc>
- Question (0-10%): open on the thing people get wrong, as an image, not a title card.
- Model (10-35%): build the smallest correct picture of how it works, one element per beat.
- Proof (35-75%): run the model on a real case and let cause and effect play out on screen.
- Turn (75-90%): change one variable and show what follows. Understanding clicks here.
- Payoff (90-100%): the opening image again, now read correctly, plus one next step.
</story_arc>
<visual_system>
- Pull palette, type and spacing from ./brand into tokens before drawing anything.
- Warm neutral ground, one accent, two typefaces, one grid.
- Prefer real UI, real data and clean diagrams over illustration.
- Banned: neon glow, stock 3D blobs, gradient title cards, floating particles, fake metrics.
</visual_system>
<motion_language>
- Motion carries meaning: things move to show grouping, order, cause or scale.
- One focal action at a time; everything else holds still.
- Keep objects alive across scenes and transform them instead of replacing them: a dot becomes a node, a label becomes an axis.
- Custom easing, settles without bounce. The camera reframes between ideas and stays still while text is read.
</motion_language>
<scene_spec>
For every scene write:
- ID and time range
- Teaches: the one thing this scene adds
- Frame: what is on screen and in what order of importance
- Motion: enter, key action, settle, exit
- Words: on-screen text (max 8 words a line) and voice line, if any
- Sound: the cue that marks the key action
- Check: what the viewer can now say that they could not before
</scene_spec>
<copy>
- Max two lines on screen at once; plain words before jargon.
- Never put the full voice line on-screen; on-screen words are anchors.
- One name per thing, used every time.
- Every number has a source in SOURCES.md, or it goes.
</copy>
<sound>
- A tempo-locked procedural bed (Web Audio) with one motif that returns on the key idea.
- Soft UI cues only on actions that carry meaning; duck the bed under voice.
- About -16 LUFS integrated, true peak at most -1.5 dBTP. Check it muted and audio-only.
</sound>
<accessibility>
- Contrast at least 4.5:1; captions burned in and shipped as .srt.
- Color is never the only signal. No flashes above 3 per second.
- A reduced-motion cut that keeps the same sequence of ideas.
</accessibility>
<render_contract>
- window.seek(t) paints the frame at time t; every frame is a pure function of t.
- One TIMELINE object holds every beat, move and cue. Seeded randomness only.
- Headless Chrome steps t = n/60 and pipes frames to ffmpeg (libx264, crf 16, yuv420p).
</render_contract>
<workflow>
1. One-sentence idea and the viewer outcome.
2. Tokens.
3. directions.html with 3-4 directions; mark the winner and why.
4. Storyboard as a contact sheet.
5. Animatic and timing pass.
6. Full build.
7. Sound and captions.
8. Verification.
9. Export.
</workflow>
<verification>
Run these; do not just claim them.
- Render one frame twice and diff it: identical.
- A still at every beat; read every line at 390 px wide.
- Watch it muted, then listen audio-only.
- A design-review subagent asks the review questions; an accessibility pass follows.
- Every fix ships with a before/after frame pair.
</verification>
<delivery>
out/master_16x9.mp4, out/cut_9x16.mp4, out/cut_1x1.mp4, captions.srt, contact.png, source, and a README that lists only what was tested.
</delivery>
<autonomy>
Do not stop for approval on creative calls. Stop only for missing rights, unsafe content, or an ambiguity that changes the goal.
</autonomy>
</prompt>Natural human-like writing. Add your task or source text after the shortcut.
/human: natural human-like writing
Specialist-level answers. Add your task or source text after the shortcut.
/expert: specialist-level answers
Founder mindset analysis. Add your task or source text after the shortcut.
/ceo: founder mindset analysis
High-engagement content ideas. Add your task or source text after the shortcut.
/viral: high-engagement content ideas
Search-optimized content. Add your task or source text after the shortcut.
/seo: search-optimized content
Find weaknesses and flaws. Add your task or source text after the shortcut.
/critic: find weaknesses and flaws
Explain clearly and simply. Add your task or source text after the shortcut.
/teacher: explain clearly and simply
Explain like I'm 5. Add your task or source text after the shortcut.
/eli5: explain like I'm 5
Shortest possible answer. Add your task or source text after the shortcut.
/brief: shortest possible answer
Long-term planning mode. Add your task or source text after the shortcut.
/strategy: long-term planning mode
Persuasive marketing copy. Add your task or source text after the shortcut.
/copywriter: persuasive marketing copy
Deep research mode. Add your task or source text after the shortcut.
/research: deep research mode
Generate creative ideas. Add your task or source text after the shortcut.
/brainstorm: generate creative ideas
Improve any prompt. Add your task or source text after the shortcut.
/promptengineer: improve any prompt
Summarize the key points. Add your task or source text after the shortcut.
/summarize: summarize the key points
Make complex content simple. Add your task or source text after the shortcut.
/simplify: make complex content simple
Give a comprehensive explanation. Add your task or source text after the shortcut.
/detailed: give a comprehensive explanation
Explain step by step. Add your task or source text after the shortcut.
/stepbystep: explain step by step
Provide practical examples. Add your task or source text after the shortcut.
/examples: provide practical examples
Analyze data or information. Add your task or source text after the shortcut.
/analyst: analyze data or information
Compare multiple options. Add your task or source text after the shortcut.
/compare: compare multiple options
Show advantages and disadvantages. Add your task or source text after the shortcut.
/proscons: show advantages and disadvantages
Help make the best decision. Add your task or source text after the shortcut.
/decision: help make the best decision
Build an actionable plan. Add your task or source text after the shortcut.
/planner: build an actionable plan
Create a roadmap to a goal. Add your task or source text after the shortcut.
/roadmap: create a roadmap to a goal
Turn ideas into action steps. Add your task or source text after the shortcut.
/action: turn ideas into action steps
Rank tasks by importance. Add your task or source text after the shortcut.
/prioritize: rank tasks by importance
Improve productivity. Add your task or source text after the shortcut.
/productivity: improve productivity
Identify the most important task. Add your task or source text after the shortcut.
/focus: identify the most important task
Create a time-management plan. Add your task or source text after the shortcut.
/time: create a time-management plan
Build a learning plan. Add your task or source text after the shortcut.
/learn: build a learning plan
Create an effective study strategy. Add your task or source text after the shortcut.
/study: create an effective study strategy
Test knowledge with questions. Add your task or source text after the shortcut.
/quiz: test knowledge with questions
Create study flashcards. Add your task or source text after the shortcut.
/flashcards: create study flashcards
Prepare for interviews. Add your task or source text after the shortcut.
/interview: prepare for interviews
Improve resume content. Add your task or source text after the shortcut.
/resume: improve resume content
Give career guidance. Add your task or source text after the shortcut.
/career: give career guidance
Respond like a personal mentor. Add your task or source text after the shortcut.
/mentor: respond like a personal mentor
Give practical coaching. Add your task or source text after the shortcut.
/coach: give practical coaching
Provide professional recommendations. Add your task or source text after the shortcut.
/consultant: provide professional recommendations
Improve clarity and quality. Add your task or source text after the shortcut.
/editor: improve clarity and quality
Find grammar and spelling errors. Add your task or source text after the shortcut.
/proofread: find grammar and spelling errors
Rewrite with better wording. Add your task or source text after the shortcut.
/rewrite: rewrite with better wording
Make writing professional. Add your task or source text after the shortcut.
/professional: make writing professional
Make writing conversational. Add your task or source text after the shortcut.
/casual: make writing conversational
Make writing warm and friendly. Add your task or source text after the shortcut.
/friendly: make writing warm and friendly
Make the message more convincing. Add your task or source text after the shortcut.
/persuasive: make the message more convincing
Remove unnecessary words. Add your task or source text after the shortcut.
/concise: remove unnecessary words
Refine the final version. Add your task or source text after the shortcut.
/polish: refine the final version
Adjust the writing tone. Add your task or source text after the shortcut.
/tone: adjust the writing tone
Turn information into a story. Add your task or source text after the shortcut.
/storyteller: turn information into a story
Create attention-grabbing hooks. Add your task or source text after the shortcut.
/hook: create attention-grabbing hooks
Generate powerful headlines. Add your task or source text after the shortcut.
/headline: generate powerful headlines
Write social-media captions. Add your task or source text after the shortcut.
/caption: write social-media captions
Create LinkedIn content. Add your task or source text after the shortcut.
/linkedin: create LinkedIn content
Create Instagram content. Add your task or source text after the shortcut.
/instagram: create Instagram content
Create YouTube content. Add your task or source text after the shortcut.
/youtube: create YouTube content
Generate short-form video ideas. Add your task or source text after the shortcut.
/reels: generate short-form video ideas
Write a video or presentation script. Add your task or source text after the shortcut.
/script: write a video or presentation script
Write an effective email. Add your task or source text after the shortcut.
/email: write an effective email
Create sales-focused messaging. Add your task or source text after the shortcut.
/sales: create sales-focused messaging
Create an irresistible offer. Add your task or source text after the shortcut.
/offer: create an irresistible offer
Develop brand messaging. Add your task or source text after the shortcut.
/brand: develop brand messaging
Think from the customer's perspective. Add your task or source text after the shortcut.
/customer: think from the customer's perspective
Analyze the target audience. Add your task or source text after the shortcut.
/audience: analyze the target audience
Analyze competitors. Add your task or source text after the shortcut.
/competitor: analyze competitors
Analyze market opportunities. Add your task or source text after the shortcut.
/market: analyze market opportunities
Think like a startup strategist. Add your task or source text after the shortcut.
/startup: think like a startup strategist
Develop business ideas. Add your task or source text after the shortcut.
/business: develop business ideas
Develop a pricing strategy. Add your task or source text after the shortcut.
/pricing: develop a pricing strategy
Build a marketing funnel. Add your task or source text after the shortcut.
/funnel: build a marketing funnel
Find growth opportunities. Add your task or source text after the shortcut.
/growth: find growth opportunities
Build a content strategy. Add your task or source text after the shortcut.
/content: build a content strategy
Create a content calendar. Add your task or source text after the shortcut.
/calendar: create a content calendar
Generate fresh ideas. Add your task or source text after the shortcut.
/ideas: generate fresh ideas
Think creatively and differently. Add your task or source text after the shortcut.
/creative: think creatively and differently
Challenge conventional thinking. Add your task or source text after the shortcut.
/unpopular: challenge conventional thinking
Argue the opposing viewpoint. Add your task or source text after the shortcut.
/devilsadvocate argue the opposing viewpoint
Find alternative perspectives. Add your task or source text after the shortcut.
/contrarian find alternative perspectives
Identify hidden assumptions. Add your task or source text after the shortcut.
/assumptions identify hidden assumptions
Identify potential risks. Add your task or source text after the shortcut.
/risks identify potential risks
Separate facts from claims. Add your task or source text after the shortcut.
/factcheck separate facts from claims
Identify what needs verification. Add your task or source text after the shortcut.
/verify identify what needs verification
Check reasoning and logic. Add your task or source text after the shortcut.
/logic check reasoning and logic
Find the root cause of a problem. Add your task or source text after the shortcut.
/rootcause find the root cause of a problem
Find and fix problems. Add your task or source text after the shortcut.
/debug find and fix problems
Generate practical solutions. Add your task or source text after the shortcut.
/solution generate practical solutions
Suggest better alternatives. Add your task or source text after the shortcut.
/alternative suggest better alternatives
Improve an existing approach. Add your task or source text after the shortcut.
/optimize: improve an existing approach
Find ways to automate the task. Add your task or source text after the shortcut.
/automate: find ways to automate the task
Create a reusable template. Add your task or source text after the shortcut.
/template: create a reusable template
Create a practical checklist. Add your task or source text after the shortcut.
/checklist: create a practical checklist
Build a structured framework. Add your task or source text after the shortcut.
/framework: build a structured framework
Organize options into a decision matrix. Add your task or source text after the shortcut.
/matrix: organize options into a decision matrix
Convert information into a table. Add your task or source text after the shortcut.
/table: convert information into a table
Structure the answer as JSON. Add your task or source text after the shortcut.
/json: structure the answer as JSON
Simulate a realistic scenario. Add your task or source text after the shortcut.
/roleplay: simulate a realistic scenario
Work backward from the desired result. Add your task or source text after the shortcut.
/reverse: work backward from the desired result
Give the strongest complete answer. Add your task or source text after the shortcut.
/ultimate: give the strongest complete answer
Burger advertising poster with a black background, bold typography and ingredient callouts. The image is a result shown in the source video. Upload a product photo first. The video shows only this command; its underlying template or setup is not provided.
/minimalposter-pt
Orange soda poster with a floating can, orange slices and splashes. The image is a result shown in the source video. Upload a product photo first. The video shows only this command; its underlying template or setup is not provided.
/herooffer-minimal
Orange soda flyer with fruit, ice and a large product logo. The image is a result shown in the source video. Upload a product photo first. The video shows only this command; its underlying template or setup is not provided.
/cleanflyer
Reflect on your communication style, decision-making and possible blind spots.
Analyze my communication patterns based on our conversation so far. Tell me what you observe about my thinking style, decision-making approach, and potential blindspots.
Build a focused learning approach around the most valuable parts of a skill.
I want to master [skill] in record time. Create an unconventional learning approach that bypasses traditional methods and focuses on the vital 20% that delivers 80% of results.
Stress-test your assumptions and explore alternative perspectives.
Challenge every assumption in my thinking about [topic]. Push back hard on my logic, identify cognitive biases, and propose radically different perspectives.
Explore possible patterns behind your approach to a situation.
Analyze the psychological mechanics behind my approach to [situation/problem]. What subconscious patterns might be driving my behavior?
Distill a complex topic into five overlooked insights.
Take this complex topic [insert topic] and distill it into 5 profound insights that most people overlook or never realize.
Reflect on competition and strategies for overcoming self-imposed limits.
Help me identify where I’m actually competing against [area of life/business] and design a strategy to break self-imposed limitations.
Reframe a challenge through an unconventional creative perspective.
Help me view [challenge/situation] through the lens of someone with an extraordinary mindset, like Steve Jobs, showing me how they would approach this differently.
Explore an idea through five different expert perspectives.
Analyze my [idea/problem] from the perspective of 5 world-class experts in different fields, revealing insights I would miss from a single viewpoint.
Build an evidence-based counterargument to a strongly held belief.
Create a compelling argument against my strongly held belief about [topic], using logic, evidence, and perspective shifts that challenge my thinking.
Brainstorm a fresh approach to a recurring problem.
I’m stuck in a loop with [recurring problem]. Create an unconventional intervention that disrupts my established patterns and forces new thinking.
A professional DSLR portrait with recognizable features, natural skin texture and realistic lighting. Upload your photo to your AI tool first.
Transform my uploaded photo into a professional DSLR portrait. Keep my face, facial structure, skin tone, hairstyle, and identity recognizable and natural. Place me in [location] with realistic lighting, natural skin texture, shallow depth of field, subtle background separation, realistic lens perspective, professional composition, and authentic photographic detail. Make it look like a real photographer took the photo, not an AI-generated image.
A cinematic photoshoot with dramatic lighting, natural shadows and professional colour grading. Upload your photo to your AI tool first.
Turn my uploaded photo into a cinematic professional photoshoot. Place me in [scene] with dramatic but realistic lighting, natural shadows, shallow depth of field, subtle background blur, cinematic composition, realistic skin texture, detailed clothing, and professional colour grading. Keep my identity and facial features consistent. The final image should look like an actual photograph from a high-end cinematic photoshoot.
A premium lifestyle photo for Instagram with your chosen location and outfit. Upload your photo to your AI tool first.
Transform my uploaded photo into a premium lifestyle photograph suitable for a high-end Instagram profile. Put me in [luxury location], wearing [outfit], with sophisticated lighting, realistic environmental details, natural pose, professional composition, shallow depth of field, and authentic skin texture. Make it look expensive and editorial without making it look artificial or overly edited.
A travel photo at your chosen destination with matching lighting, perspective and weather. Upload your photo to your AI tool first.
Turn my uploaded photo into an authentic professional travel photograph taken in [destination]. Keep my face and identity consistent while naturally integrating me into the location. Match the lighting, shadows, perspective, weather, clothing, and environment realistically. Use a professional travel-photography composition with realistic depth, natural colours, detailed surroundings, and subtle background separation.
A fashion editorial with professional lighting, a sophisticated pose and natural details. Upload your photo to your AI tool first.
Transform my uploaded photo into a high-end fashion editorial photograph. Keep my identity recognizable and natural. Give me a sophisticated pose, [outfit/style], professional studio or editorial lighting, realistic skin texture, carefully controlled shadows, premium composition, subtle depth of field, and polished but believable colour grading. Make it look like a real fashion photographer shot it for a major magazine.
Restore an old or low-quality photo with improved sharpness and exposure while preserving facial features. Upload your photo to your AI tool first.
Restore and transform my uploaded photo into a modern professional portrait. Preserve my actual facial identity and natural features while improving lighting, composition, sharpness, skin detail, exposure, background, and overall photographic quality. Make it look as though the original photo had been captured today using a professional camera and high-quality portrait lens.
Change the location of your photo with naturally matched shadows, reflections and atmosphere. Upload your photo to your AI tool first.
Keep me exactly recognizable from the uploaded photo, but completely change the environment to [location]. Make the lighting, shadows, perspective, reflections, atmosphere, clothing interaction, and background naturally match the new location. Photograph me as if I was genuinely there with a professional DSLR camera. Preserve realistic skin texture and natural facial details.
A clean professional portrait for LinkedIn, a company website or your personal brand. Upload your photo to your AI tool first.
Transform my uploaded photo into a professional headshot suitable for LinkedIn, a company website, or a personal brand. Keep my face, facial structure, skin tone, hairstyle, and identity recognizable and natural. Use clean professional lighting, realistic skin texture, natural expression, subtle background separation, sharp facial details, and polished composition. Make it look like a real portrait taken by a professional photographer using a high-end camera.
Warm golden-hour lighting with natural colours, soft highlights and realistic shadows. Upload your photo to your AI tool first.
Transform my uploaded photo into a professional golden-hour photograph. Keep my face, facial structure, skin tone, hairstyle, and identity recognizable and natural. Place me in [LOCATION] with warm natural sunlight, realistic shadows, soft highlights, natural colours, subtle background separation, and authentic environmental details. Match the lighting and perspective realistically with the location. Make it look like a genuine photograph taken by a professional photographer during golden hour, not an AI generated image.
